Growing trade clashes between China, the USA and Europe have put the steel industry in trouble worldwide.

Global steel companies are living through difficult times, suffering stock market falls that trigger the volatility of an asset which is critical to the whole industrial tissue. Against this backdrop, the quality and expertise that Arania deploys in all its high-precision cold-rolled steel solutions are the levers to continue to grow and deliver first class industrial services that meet all customer expectations.

First of all, let’s put the facts in context: last August, the European Commission presented a proposal to introduce a number of amendments to the rates on imports of rolled steel products set since January 2019. The objective of these measures was originally to compensate for the damage caused to Europe’s industry by the United States imposing taxes on its imports of this resource, as part of the US trade dispute with China, which has steel production as its main issue.

This type of policy fits in with the European strategic industrial approach which, for some years now, has aimed to protect Community steel producers from the devastating effects of Chinese dumping.

As a result, European authorities have the ability to correct a significant disturbance in a steel exporting country by setting a price for the product, taking into account several factors. The aim is to level both the costs of steel production and sales prices in a country with a similar level of economic development, as well as the appropriate international costs and prices, without distortions.

Through these adjustments, the European Union intends to adapt its own tariffs to the rules of the World Trade Organization (WTO). In particular, Brussels will adjust the parameters of certain quotas for specific products, such as hot-rolled steel derivates and other resources for the automotive sector.

Unlike what happens with consumer goods, in the cold-rolled steel sector large industrial contracts feature long sales cycles, with very high investments. These operations involve a large number of actors, departments, professionals and external factors: there are many different elements that can tip the balance in one direction or the other. In this context, the purchasing decision-making process is usually supported by an intense search on the side of the buyer.

All along an extensive and successful steelmaking history that has resulted in the best solutions in highprecision cold-rolled steel, we have developed the ability to detect what customers really require for each specific application, as well as in which way they need it to achieve the results wanted. Thus, in order to maintain Arania’s privileged and consolidated position in a competitive industrial market, any product, equipment, technique or service must be adapted as closely as possible to the needs and performance expected from its use. Emphasis should be placed here on features that make the difference from competitors, such as quality, innovation, technology, respecting deadlines and logistics, ability to adapt to customer needs, etc.

Our customers are at all times looking for tangible results in a solution that meets their specific needs in terms of cold-rolled steel. However, this adjustment is only possible based on an extensive knowledge of the needs and services that Arania must meet and provide at this decisive stage in the evolution of the steel industry.

Confidence: In our sector, clients are looking for safety in the process, quality in the result and the guarantee that our professional experience offers.
Cordiality: Respect and nearness are the basis of a cordial relationship between customers, suppliers and other steel actors.
Active listening and responsiveness: Let’s take advantage of our experience to anticipate customer needs and support their projects by offering the best solutions in rolled steel for each specific application.
Assertiveness and effort: Steel industry is and will remain a distinctive craft, with unique features creating special links between people working in the field, from forging and pressing to commercial and administrative areas. In a market with so many resources at stake, both human and material, the struggle to constantly improve is a decisive factor when it comes to meet deadlines and expectations.

As major players in the metallurgy of the 21st century, the new global situation of the sector increases the importance of Arania’s professional message, an asset that we must build on while reinforcing our fundamental values: quality and experience as a sign of identity, the cornerstones that will enable Arania Group to continue its expansion, as well as reaffirm its reputation as industrial leader in its field with over 75 years of experience.