International expansion continues: Arania lands in Canada
Arania continues to consolidate its position on the North-American market with a new international expansion project, whose goal is to increase the presence in the precision cold rolled steel sector in Canada.
his project bolsters Arania’s setting up on the North-American market, an adventure that began two decades ago with the successful entry into the Mexican market. In Canada, Arania continues to offer its customers a long-term partnership, a relationship based on excellence and a service tailored to each of their needs.
2023 was a year when the Arania international team focused on this new expansion and growth challenge, this time on the Canadian market. The goal was to gain an in-depth understanding of the sector and local business culture, which is crucial to pinpoint growth opportunities in line with our value proposition.
This in-depth grasp of the Canadian business environment meant Arania was able to adapt its products and services to the specific needs of this market, while prioritising excellence and a tailored service.
This initiative has been possible thanks to the effort of the Arania team, working closely with Basque Trade & Investment of the SPRI Group mention must also be made of the support of a local partner, who has been fundamental to navigate and understand the idiosyncrasies of the Canadian market.
Arania is thus seeking to provide excellent service and quality to its current customers and European companies with production in Canada, as well as to local companies in search for high-quality supply alternatives.
In autumn, a multidisciplinary team from Arania will travel to Canada to continue to expand our presence on the Canadian precision cold rolled steel market. The trip will include a series of visits to local customers and partners, which will not only shore up existing relationships, but will also open up new opportunities to work with key players in the industry. Trust in the quality of our products and services is the basis of those interactions, and ensures that each alliance is underpinned by a track record of excellence and reliability.
We encourage our customers with subsidiaries in Canada to study with us the opportunities to grow together. This initiative seeks to explore synergies benefitting both Arania and its partners, by identifying areas where our experience and resources can contribute significantly, particularly given the uncertainty prevailing in the sector.
Arania’s international expansion in North America is a priority; we are committed to working closely with our customers to develop tailored solution to drive growth on this strategic market.
Specifically, Basque Trade & Investment provides mentoring, instruments and support in the internationalisation of clusters and their companies, promotes companies’ exports and fosters any activity aimed at positioning the Basque Country and its sectors on the different strategic markets ), by providing the necessary technical assistance in the different production and commercial operations.
Please contact info@araniasa.com for further information on Arania’s international expansion in the Americas.